An optical illusion, also called a visual illusion, is characterized by visually perceived images that differ from objective reality. The usage of an optical illusion can be a great inspiration for a unique and mind-bending logo. Here are some amazing examples of optical illusions in logo design.
What an awesome way to incorporate the golf swing into the Spartan helmet. Clever and eye-catching!
Is it a tree, or a gorilla and a lion facing off? How about the use of adding fish and other animal shapes in the negative space.
3. Smart Owl
Are the spiral eyes coming towards you, or receding backwards?
4. Friedman Psychology Group
Is the image a butterfly? A person? Two profiles? All three images? You be the judge!
This logo incorporates a popular optical illusion because, according to the artist, business owners may have the perception that their business is performing well, but in actual fact, compared to other business, they are underperforming.
This logo was designed for a museum in the Netherlands with many types of optical illusion and mathematical puzzles. The logo captures the feel of the museum.
Great logo for an optician, communications firm, photographer, magician or creative design services firm. It also prints well in black and white.
Did you notice how your mind reads this logo name backwards and forwards?
What do you see first? The initials T J, or the music note? Or... did you see both?
This logo utilizes the optical illusion of a cube within a cube, resulting in a 3D "L" shape. Great idea, especially for an architectural firm.