Snap/Peri: NewEvolution

Malaysia based artist Ewan Yap focuses on art direction, advertising and design. Below you will find a series of experimental packaging designs based on the principle of Big Brand Theory. This smart concept has each brand’s identity meticulously and uniquely cropped out of the packaging as much as possible, yet maintaining it’s integrity and comprehension.

"You don't formulate ideas. You stumble upon one. And to stumble on one you need to keep going.” — Ewan Yap

 

1. Coca-Cola Zero

Coca-Cola Zero

 

2. Mountain Dew

Mountain Dew

 

3. Fanta

Fanta

 

4. Pepsi

Pepsi

 

5. A&W

A&W

 

6. 7UP

7UP

 

7. Sprite

Sprite

 

8. Guinness

Guinness

 

9. Dr. Pepper

Dr. Pepper

 

10. Carlsberg

Carlsberg

 

11. Tiger

Tiger

 

12. Heineken

Heineken

 

13. Gatorade

Gatorade

 

14. Pocari Sweat

Pocari Sweat

 

15. Red Bull

Red Bull

 

16. Coca-Cola

Coca-Cola


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