Fred Cacace from Michael's Restaurant in Brooklyn, NY needed a new restaurant website. Family owned and operated since 1964, Michael’s of Brooklyn offers three generations of pride and excellence. Loyal customers visit from near and far to enjoy generations-old family recipes, lovingly handed down as a legacy of Italian tradition. I went with same color red that matches their menus to maintain brand consistency. I also used their font, Place Script MT, for the logo. The website font is Rosario by Héctor Gatti. Rosario is a typeface of classic proportions, subtle contrast and weak endings that produce an elegant look while being easy to read.
For the home page, I showed off the restaurant's interior with 3 huge, high-impact photos and taglines that represent Michael's. I then placed important information and a picture of their pasta sauces. I followed that with links to watch their cooking videos. I ended by embedding a big, interactive Google Map of Michael's Restaurant location.
I created a simple online store for purchasing sauces, gift baskets, gift certificates and cookie trays. Michal's sauces include Arrabbiata Sauce, Filetto Di Pomodoro, Fresh Tomato & Basil, Home Style Gravy, Marinara Sauce and Puttanesca Sauce. The sauces are also available for purchase in retail locations nationwide.
I created a testimonials page for the sauces, which Michael's has a lot of!
For the menu page, Fred sent a printable PDF for people to view or print.
The parties page is also a printable PDF, so that people can view the information and fill out the form.
Finally, I added a reservation link so people can make reservations for the restaurant online. I also added a contact page that provides the address, email, phone number and contact form. When the form is used, it shows up on their monthly performance reports.
To wrap things up, I tested the website on all devices to make sure everything looked beautiful and worked correctly.
Fred was happy with the classy look of the new website. Fred has been a long-time client whose website gets lots of new restaurant business, as well as online sauce sales and distribution in more super markets nationwide. I continue to maintain the website, coding, hosting, graphics and organic Google search rankings while providing updates when needed.
Check out Michael's of Brooklyn on FoodyTV below.
If you're in the Brooklyn area, check out Michaels Restaurant for fine Italian dinning.