Fred Cacace from Michael's Restaurant in Brooklyn, NY needed a new restaurant website. Family owned and operated since 1964, Michael’s of Brooklyn offers three generations of pride and excellence. Loyal customers visit from near and far to enjoy generations-old family recipes, lovingly handed down as a legacy of Italian tradition. I went with same color red that matches their menus to maintain brand consistency. I also used their font, Place Script MT, for the logo. The website font is Rosario by Héctor Gatti. Rosario is a typeface of classic proportions, subtle contrast and weak endings that produce an elegant look while being easy to read.

Michael's of Brooklyn Preview


For the home page, I showed off the restaurant's interior with 3 huge, high-impact photos and taglines that represent Michael's. I then placed important information and a picture of their pasta sauces. I followed that with links to watch their cooking videos. I ended by embedding a big, interactive Google Map of Michael's Restaurant location.
Michael's of Brooklyn 1


I created a simple online store for purchasing sauces, gift baskets, gift certificates and cookie trays. Michal's sauces include Arrabbiata Sauce, Filetto Di Pomodoro, Fresh Tomato & Basil, Home Style Gravy, Marinara Sauce and Puttanesca Sauce. The sauces are also available for purchase in retail locations nationwide.
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I created a testimonials page for the sauces, which Michael's has a lot of!Michael's of Brooklyn 3


For the menu page, Fred sent a printable PDF for people to view or print.
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The parties page is also a printable PDF, so that people can view the information and fill out the form.
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Finally, I added a reservation link so people can make reservations for the restaurant online. I also added a contact page that provides the address, email, phone number and contact form. When the form is used, it shows up on their monthly performance reports.
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Responsive Test

To wrap things up, I tested the website on all devices to make sure everything looked beautiful and worked correctly.

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The Results

Fred was happy with the classy look of the new website. Fred has been a long-time client whose website gets lots of new restaurant business, as well as online sauce sales and distribution in more super markets nationwide. I continue to maintain the website, coding, hosting, graphics and organic Google search rankings while providing updates when needed.

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Check out Michael's of Brooklyn on FoodyTV below.


If you're in the Brooklyn area, check out Michaels Restaurant for fine Italian dinning.