Marguerite Crockett from Dent Squad USA in the United States needed a new automotive website. Dent Squad USA provides professional and experienced paintless dent removal services. They specialize in hail damage repair. I chose to use the official Dent Squad colors of blue and yellow for the design. The font I used is called Open Sans by Steve Matteson. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance that makes for easy reading.

Dent Squad USA Preview


For the home page, I posted 3 high-impact car images with taglines and a call-to-action Free Estimate button. I then placed important information followed by an interactive Google map. I added a simple "Free Dent Repair Estimate" form and the company's goal. I then put up portfolio images with links to regular, classic and exotic cars that they have worked on. I ended the page with an FAQ for more detailed info.
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I built an estimates page for free quotes that also shows up on their monthly performance reports showing the number of conversions. I also added a pricing chart for quick, approximate prices.
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I created an our work page that shows off all of the regular, classic and exotic cars Dent Squad USA has worked on.
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Dent Squad gets a lot of positive reviews, so I built a testimonials page that displays a large number of customer reviews.
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I made a dealers / shops page to show that they work with dealerships and body shops to increase traffic and revenue. I also added testimonials from a few dealers.
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The appraisals page shows the "Right of Appraisal Clause" information.
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Finally, I created an about page that provides company information and a little bit about the owner, Butch Crockett. Next, I added the credential of Vale National Master Craftsman, which Butch has reached the highest level you can obtain. I ended with providing the locations they have served, their mission, guarantee and roots.
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Responsive Test

To wrap things up, I tested the site on all devices to make sure everything looked amazing and worked properly.

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The Results

Marguerite was completely happy with the new and creative design. Dent Squad has been a long-term client who has gotten a lot of work from the website and search optimization. I continue to maintain the website, coding, hosting, graphics, organic Google search rankings and paid Google Ads (AdWords) while providing updates when needed.

"Always updates at anytime and very creative work!" - Marguerite

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