Marguerite Crockett from Dent Squad USA in the United States needed a new automotive website. Dent Squad USA provides professional and experienced paintless dent removal services. They specialize in hail damage repair. I chose to use the official Dent Squad colors of blue and yellow for the design. The font I used is called Open Sans by Steve Matteson. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance that makes for easy reading.

Dent Squad USA Preview

 

For the home page, I posted 3 high-impact car images with taglines and a call-to-action Free Estimate button. I then placed important information followed by an interactive Google map. I added a simple "Free Dent Repair Estimate" form and the company's goal. I then put up portfolio images with links to regular, classic and exotic cars that they have worked on. I ended the page with an FAQ for more detailed info.
Dent Squad USA 1

 

I built an estimates page for free quotes that also shows up on their monthly performance reports showing the number of conversions. I also added a pricing chart for quick, approximate prices.
Dent Squad USA 2

 

I created an our work page that shows off all of the regular, classic and exotic cars Dent Squad USA has worked on.
Dent Squad USA 3

 

Dent Squad gets a lot of positive reviews, so I built a testimonials page that displays a large number of customer reviews.
Dent Squad USA 4

 

I made a dealers / shops page to show that they work with dealerships and body shops to increase traffic and revenue. I also added testimonials from a few dealers.
Dent Squad USA 5

 

The appraisals page shows the "Right of Appraisal Clause" information.
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Finally, I created an about page that provides company information and a little bit about the owner, Butch Crockett. Next, I added the credential of Vale National Master Craftsman, which Butch has reached the highest level you can obtain. I ended with providing the locations they have served, their mission, guarantee and roots.
Dent Squad USA 7

 

Responsive Test

To wrap things up, I tested the site on all devices to make sure everything looked amazing and worked properly.

Test Now

 

The Results

Marguerite was completely happy with the new and creative design. Dent Squad has been a long-term client who has gotten a lot of work from the website and search optimization. I continue to maintain the website, coding, hosting, graphics, organic Google search rankings and paid Google Ads (AdWords) while providing updates when needed.

"Always updates at anytime and very creative work!" - Marguerite

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