The advertising agency Wieden+Kennedy (Amsterdam, Netherlands division) has created an awesome ad campaign entitled Nike Upgrade. Nike football products needed an alter ego for their soccer merchandise, and that's exactly what they got. These mean machines featured below each have a different quality, speed, quick response, grip etc. Wieden+Kennedy built these models for real at Nike Town, London and made some spectacular animations as well as print.


Nike Upgrade 1

Nike Upgrade 2

Nike Upgrade 3

Nike Upgrade 4

Nike Upgrade 5